If you're a little design challenged like me, a number of apps will make the process of creating an email signature easier. A CTA should clearly indicate what you expect the reader to do next and provide a link to the appropriate destination. It compels the reader to perform in some way that will help you achieve better results. This lets the reader know that you are serious and accomplished before they look at any other documents or web pages related to you.Ī call to action is an effective way to close any document. If you have impressive credentials or recent awards that are relevant to your business needs or job seeking, include a few words about them. Make sure your signature and email client display properly on most mobile phones to avoid emails being ignored simply because they do not work on the recipient's phone. Links to these pages in an email signature give the reader an easy way to access everything they need to know about you or your business.Īlways be mindful of the fact that most people now open emails on their phone rather than on a full desktop screen. Your LinkedIn profile or other social media pages can include much more information than someone will be able to absorb from an email. A clear, professional headshot can help build trust and make you more appealing. Connect with your email recipient with a photo. Images are the easiest thing for the brain to remember. Again you should be judicious with your use of color and keep in mind that some people are color-blind. If not, choose one or two solid colors for your text to give it some pop and visual appeal. If color is part of your branding, add it to your signature. As long as you don't go overboard, this will help your email's effectiveness, especially if your company brand is easily recognizable. That may be your logo, company motto, a banner, branded company name image, or distinctive colors. Be sure to include elements of this branding in your email signature. Most businesses make a substantial investment in their branding. Optional info - social media links, slogan, CTAĬompany branding is an essential part of business. Job Title/Profession, Hyperlinked Website Start with 3 or 4 lines of text in your signature, providing the essentials: Start there, and then personalize yours with some optional ideas and elements. The following tips combined with our Boomerang Respondable tool deliver excellent results.Ī great email signature includes some standard features that most professionals need to use. Design a strong, effective email signature - one that's engaging and eye-catching, yet professional and tailored for you. The competition is fierce, and you need every possible advantage. Don't blow it with a dismal email signature. You've spent time, money, and effort applying strategies to boost your email open rate. Or perhaps you're applying for a job or internship with your dream company.
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