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With the addition and connection of Workfront to Adobe’s Creative and Experience Cloud, Adobe is making it easier than ever to leverage the full value of the marketing stack across the enterprise customer journey. Connecting operational and tactical work with the corporate objectives provides the alignment needed to demonstrate performance and quantifiable results. Workfront Goals allows users to set strategic goals and objectives and align them with the day-to-day work being performed to ensure that the most valuable work gets done first. As a result, data can flow between Workfront and Adobe, other non-Adobe solutions like Salesforce, Workday, SAP, Seismic, Sprinklr, and hundreds of other solutions without the burden of copying & pasting, opening or learning how to access data within other systems.Ĭonnected Goals.

Workfront Fusion is a no/low code integration platform to connect Workfront with other software solutions in the stack. Over the past few years, Workfront has added two additional offerings to further connect work: Workfront Goals and its iPaaS capability, Workfront Fusion.Ĭonnected Technology.

This purpose-built enterprise capability, as recognized by Forrester, provides corporations with the ability to adopt a single solution to collaborate within their function and across the enterprise. Although a sizable percentage of its user base serves marketing, Workfront has extremely strong and numerous use cases in almost every corporate function. MarTech leaders have cited challenges with cross-functional work, which is Workfront’s strong point as it centralizes work across all corporate functions to drive consistency, collaboration and efficiency end-to-end. While the competition has strengths in other areas – Salesforce in CRM, ServiceNow in ITSM, Microsoft in productivity, and Atlassian in agile product management – work management is the tie that binds and provides Adobe access to the entire enterprise. Here’s why.Ĭonnected Work ™.With this move, Adobe is both cementing its stronghold in marketing and advancing its share into the corporate enterprise. While Adobe’s $1.5 billion acquisition of Workfront may not seem as massive as Salesforce’s $27.7 billion purchase of Slack, its previous $15.7 billion acquisition of Tableau, or even SAP’s $8 billion buy of Qualtrics, it is HUGE in what it enables Adobe to do ahead of the competition. By Nicholas DeBenedetto, Chief Executive Officer, LeapPoint